a large elephant walking down a dirt road

NATURAL & ADVENTURE ATTRACTIONS

Adventure activity coverage, aviation placement, and waiver consulting for operators standard markets exclude outright.

Background image

What Makes This Risk Different

Adventure operators take guests deliberately into higher-risk environments — heights, fast water, remote terrain, aircraft — because the thrill is the product. Standard commercial markets respond with blanket exclusions for most adventure activities, which pushes this constituency into specialty and surplus lines by necessity rather than choice. Falls from height are the most catastrophic single-event risk: a harness, anchor, cable, or guide error at height produces spinal cord injuries, brain injuries, or fatalities, and those claims are severe and heavily litigated.

Several exposures sit entirely outside a standard program. Aviation — helicopter, balloon, and small aircraft tours — is a separate specialty market governed by FAA rules that cannot be added to a commercial policy. Equine operations require a dedicated market. Remote sites face EMS response times measured in tens of minutes to hours, making wilderness first aid certification, satellite communication, and written emergency action plans core underwriting factors. And roughly a third of U.S. states have no regulatory framework at all for ziplines and ropes courses, leaving operators to lean on ACCT, PRCA, and ASTM F24 standards — and on their insurance partner.

An aerial view of a blue raft on a clear green river

COVERAGE FOR THIS CLASS

What We Write for Natural & Adventure Attractions

Guest & Public Liability

Commercial General Liability

For natural and adventure attractions, this coverage provides the foundation liability policy for every attraction, written on forms shaped to ride operation, queue-line incidents, special events, and high guest density rather than generic commercial GL.

Umbrella / Excess Liability

For natural and adventure attractions, this coverage provides the line that determines whether a catastrophic claim ends the business; towers are built from the excess down to match the severity this industry actually faces.

Participant Legal Liability

For natural and adventure attractions, this coverage provides coverage for injuries sustained during the activity itself, the exposure standard premises CGL does not reach.

Ride & Attraction Liability

For natural and adventure attractions, this coverage provides purpose-built coverage for mechanical and non-mechanical rides, underwritten against ASTM F24 standards, engineering tolerances, and state inspection regimes.

Aquatic & Water Park Liability

For natural and adventure attractions, this coverage provides coverage addressing drowning and near-drowning claims, lifeguard staffing and certification standards, and CDC Model Aquatic Health Code compliance.

Sexual Abuse & Molestation (SAM)

For natural and adventure attractions, this coverage provides a separate limit with its own aggregate so a SAM claim does not erode the general liability limit, essential for any venue serving minors.

Workforce & People

Workers' Compensation

For natural and adventure attractions, this coverage provides built for the seasonal, J-1, and full-time staffing mix and the elevated class codes attractions carry, coordinated with return-to-work programs.

Accident Medical Coverage

For natural and adventure attractions, this coverage provides first-party medical coverage for participant and guest injuries that resolves smaller claims outside the liability program.

Employee Benefits

For natural and adventure attractions, this service provides full-spectrum benefits including group health, dental, vision, life, and pharmacy, coordinated alongside P&C placement.

Payroll & HR Support

For natural and adventure attractions, this service provides outsourced payroll, HR administration, and compliance support for operators without an in-house HR function.

Background Screening

For natural and adventure attractions, this service provides compliant screening for high-volume seasonal hiring, including the more rigorous screening carriers require for staff working with children or animals.

Property, Equipment & Continuity

Aviation Liability

For natural and adventure attractions, this coverage provides for helicopter, balloon, or small-aircraft tour operations, a separate specialty market governed by FAA regulations.

Equipment Breakdown

For natural and adventure attractions, this coverage covers ride drive systems, pumps, filtration, life-support infrastructure and similar mechanical assets essential to operations.

Business Interruption

For natural and adventure attractions, this coverage protects revenue when a ride goes down, weather closes the park, or an incident triggers an operational pause, built around this industry's seasonal revenue concentration.

Event Cancellation & Weather Contingency

For natural and adventure attractions, this coverage protects revenue and sunk costs when severe weather or public-health events force a closure or cancel a signature event.

Inland Marine / Equipment Floater

For natural and adventure attractions, this coverage covers safety-critical equipment and products in transit, written against documented inspection and replacement cycles.

Risk Management & Member Services

Captive Insurance & Alternative Risk Transfer

For natural and adventure attractions, this coverage provides for qualifying, well-run operators: access to captive and alternative risk transfer structures that let a member retain underwriting profit.

Contractual Risk Transfer Advisory

For natural and adventure attractions, this coverage provides structuring and reviewing certificates of insurance, additional insured endorsements, and indemnification wording so risk sits with the right party.

Waiver & Release Consulting

For natural and adventure attractions, this coverage provides guidance on drafting, administering, and retaining participant waivers that hold up jurisdiction by jurisdiction.

Risk Management & Loss Control

For natural and adventure attractions, this service provides year-round risk management delivered through Higginbotham Day Two Services (r), including safety review, compliance, and incident response.

Claims Advocacy & Crisis Readiness

For natural and adventure attractions, this service provides 365-day claims advocacy plus pre-loss readiness, including written incident-response plans and pre-arranged crisis communications support.

Safety Library

For natural and adventure attractions, this service provides on-demand access to an attractions-focused safety library, co-developed with IAAPA Safety Institute standards.

Coverage Adequacy & Contract Audit

For natural and adventure attractions, this service provides a structured review comparing carried limits against the contractual insurance requirements imposed by customers, landlords, and municipalities.

Simplified Onboarding

For natural and adventure attractions, this service provides a single digital intake that replaces duplicate-application paperwork across the full coverage portfolio.

Dedicated Service Team

For natural and adventure attractions, this service provides direct access to a dedicated specialty service team, the same people who underwrite, service, and advocate for the account.

Exclusive Member Discounts

For natural and adventure attractions, this service provides member-only pricing and program incentives across covered lines and program-related services.

OUR INSURANCE SOLUTIONS

Insurance Designed for the Global Attractions Industry

The coverage available through IAAPA Insurance Solutions is built around how attractions actually operate — helping members manage catastrophic exposure, protect their guests and staff, and hold coverage that reflects the way the business really runs.

BUILT FOR THE INDUSTRY

Coverage forms, underwriting, and market access built for rides, water, animals, collections, and adventure — not generic commercial policies with riders attached.

ENDORSED BY THE INDUSTRY

The insurance program your association built, aligned with IAAPA Safety Institute standards and available to members worldwide.

BACKED BY HIGGINBOTHAM

Delivered through the 18th-largest broker in the United States, with 140+ offices and the specialty market relationships this industry requires.

FAQ

Frequently Asked Questions

What is IAAPA Insurance Solutions?

Who is it for?

Can you write classes other markets have declined?

Do I have to move all my insurance to the program?

Will my rates be lower?

Is this just one type of coverage?

What types of insurance are available?

Why go through the program instead of buying coverage on my own?

How does the program handle a serious incident?

Do you help with risk management and safety, or just placement?

Are there benefits beyond insurance coverage?

How does IAAPA benefit from this program?

I’m a supplier, not an operator. Is this for me?

How do I get started?

Still have questions? Whether it’s about coverage, market access, or how the program works for your specific operation, our team is ready to help.

Colorful ferris wheel illuminated at night reflected in water.

Bring Us the Account Another Broker Turned Down

Hard-to-place is where this program does its best work.

a large elephant walking down a dirt road

NATURAL & ADVENTURE ATTRACTIONS

Adventure activity coverage, aviation placement, and waiver consulting for operators standard markets exclude outright.

Background image

What Makes This Risk Different

Adventure operators take guests deliberately into higher-risk environments — heights, fast water, remote terrain, aircraft — because the thrill is the product. Standard commercial markets respond with blanket exclusions for most adventure activities, which pushes this constituency into specialty and surplus lines by necessity rather than choice. Falls from height are the most catastrophic single-event risk: a harness, anchor, cable, or guide error at height produces spinal cord injuries, brain injuries, or fatalities, and those claims are severe and heavily litigated.

Several exposures sit entirely outside a standard program. Aviation — helicopter, balloon, and small aircraft tours — is a separate specialty market governed by FAA rules that cannot be added to a commercial policy. Equine operations require a dedicated market. Remote sites face EMS response times measured in tens of minutes to hours, making wilderness first aid certification, satellite communication, and written emergency action plans core underwriting factors. And roughly a third of U.S. states have no regulatory framework at all for ziplines and ropes courses, leaving operators to lean on ACCT, PRCA, and ASTM F24 standards — and on their insurance partner.

An aerial view of a blue raft on a clear green river

COVERAGE FOR THIS CLASS

What We Write for Natural & Adventure Attractions

Guest & Public Liability

Commercial General Liability

For natural and adventure attractions, this coverage provides the foundation liability policy for every attraction, written on forms shaped to ride operation, queue-line incidents, special events, and high guest density rather than generic commercial GL.

Umbrella / Excess Liability

For natural and adventure attractions, this coverage provides the line that determines whether a catastrophic claim ends the business; towers are built from the excess down to match the severity this industry actually faces.

Participant Legal Liability

For natural and adventure attractions, this coverage provides coverage for injuries sustained during the activity itself, the exposure standard premises CGL does not reach.

Ride & Attraction Liability

For natural and adventure attractions, this coverage provides purpose-built coverage for mechanical and non-mechanical rides, underwritten against ASTM F24 standards, engineering tolerances, and state inspection regimes.

Aquatic & Water Park Liability

For natural and adventure attractions, this coverage provides coverage addressing drowning and near-drowning claims, lifeguard staffing and certification standards, and CDC Model Aquatic Health Code compliance.

Sexual Abuse & Molestation (SAM)

For natural and adventure attractions, this coverage provides a separate limit with its own aggregate so a SAM claim does not erode the general liability limit, essential for any venue serving minors.

Workforce & People

Workers' Compensation

For natural and adventure attractions, this coverage provides built for the seasonal, J-1, and full-time staffing mix and the elevated class codes attractions carry, coordinated with return-to-work programs.

Accident Medical Coverage

For natural and adventure attractions, this coverage provides first-party medical coverage for participant and guest injuries that resolves smaller claims outside the liability program.

Employee Benefits

For natural and adventure attractions, this service provides full-spectrum benefits including group health, dental, vision, life, and pharmacy, coordinated alongside P&C placement.

Payroll & HR Support

For natural and adventure attractions, this service provides outsourced payroll, HR administration, and compliance support for operators without an in-house HR function.

Background Screening

For natural and adventure attractions, this service provides compliant screening for high-volume seasonal hiring, including the more rigorous screening carriers require for staff working with children or animals.

Property, Equipment & Continuity

Aviation Liability

For natural and adventure attractions, this coverage provides for helicopter, balloon, or small-aircraft tour operations, a separate specialty market governed by FAA regulations.

Equipment Breakdown

For natural and adventure attractions, this coverage covers ride drive systems, pumps, filtration, life-support infrastructure and similar mechanical assets essential to operations.

Business Interruption

For natural and adventure attractions, this coverage protects revenue when a ride goes down, weather closes the park, or an incident triggers an operational pause, built around this industry's seasonal revenue concentration.

Event Cancellation & Weather Contingency

For natural and adventure attractions, this coverage protects revenue and sunk costs when severe weather or public-health events force a closure or cancel a signature event.

Inland Marine / Equipment Floater

For natural and adventure attractions, this coverage covers safety-critical equipment and products in transit, written against documented inspection and replacement cycles.

Risk Management & Member Services

Captive Insurance & Alternative Risk Transfer

For natural and adventure attractions, this coverage provides for qualifying, well-run operators: access to captive and alternative risk transfer structures that let a member retain underwriting profit.

Contractual Risk Transfer Advisory

For natural and adventure attractions, this coverage provides structuring and reviewing certificates of insurance, additional insured endorsements, and indemnification wording so risk sits with the right party.

Waiver & Release Consulting

For natural and adventure attractions, this coverage provides guidance on drafting, administering, and retaining participant waivers that hold up jurisdiction by jurisdiction.

Risk Management & Loss Control

For natural and adventure attractions, this service provides year-round risk management delivered through Higginbotham Day Two Services (r), including safety review, compliance, and incident response.

Claims Advocacy & Crisis Readiness

For natural and adventure attractions, this service provides 365-day claims advocacy plus pre-loss readiness, including written incident-response plans and pre-arranged crisis communications support.

Safety Library

For natural and adventure attractions, this service provides on-demand access to an attractions-focused safety library, co-developed with IAAPA Safety Institute standards.

Coverage Adequacy & Contract Audit

For natural and adventure attractions, this service provides a structured review comparing carried limits against the contractual insurance requirements imposed by customers, landlords, and municipalities.

Simplified Onboarding

For natural and adventure attractions, this service provides a single digital intake that replaces duplicate-application paperwork across the full coverage portfolio.

Dedicated Service Team

For natural and adventure attractions, this service provides direct access to a dedicated specialty service team, the same people who underwrite, service, and advocate for the account.

Exclusive Member Discounts

For natural and adventure attractions, this service provides member-only pricing and program incentives across covered lines and program-related services.

OUR INSURANCE SOLUTIONS

Insurance Designed for the Global Attractions Industry

The coverage available through IAAPA Insurance Solutions is built around how attractions actually operate — helping members manage catastrophic exposure, protect their guests and staff, and hold coverage that reflects the way the business really runs.

BUILT FOR THE INDUSTRY

Coverage forms, underwriting, and market access built for rides, water, animals, collections, and adventure — not generic commercial policies with riders attached.

ENDORSED BY THE INDUSTRY

The insurance program your association built, aligned with IAAPA Safety Institute standards and available to members worldwide.

BACKED BY HIGGINBOTHAM

Delivered through the 18th-largest broker in the United States, with 140+ offices and the specialty market relationships this industry requires.

FAQ

Frequently Asked Questions

What is IAAPA Insurance Solutions?

Who is it for?

Can you write classes other markets have declined?

Do I have to move all my insurance to the program?

Will my rates be lower?

Is this just one type of coverage?

What types of insurance are available?

Why go through the program instead of buying coverage on my own?

How does the program handle a serious incident?

Do you help with risk management and safety, or just placement?

Are there benefits beyond insurance coverage?

How does IAAPA benefit from this program?

I’m a supplier, not an operator. Is this for me?

How do I get started?

Still have questions? Whether it’s about coverage, market access, or how the program works for your specific operation, our team is ready to help.

Colorful ferris wheel illuminated at night reflected in water.

Bring Us the Account Another Broker Turned Down

Hard-to-place is where this program does its best work.

a large elephant walking down a dirt road

NATURAL & ADVENTURE ATTRACTIONS

Adventure activity coverage, aviation placement, and waiver consulting for operators standard markets exclude outright.

Background image

What Makes This Risk Different

Adventure operators take guests deliberately into higher-risk environments — heights, fast water, remote terrain, aircraft — because the thrill is the product. Standard commercial markets respond with blanket exclusions for most adventure activities, which pushes this constituency into specialty and surplus lines by necessity rather than choice. Falls from height are the most catastrophic single-event risk: a harness, anchor, cable, or guide error at height produces spinal cord injuries, brain injuries, or fatalities, and those claims are severe and heavily litigated.

Several exposures sit entirely outside a standard program. Aviation — helicopter, balloon, and small aircraft tours — is a separate specialty market governed by FAA rules that cannot be added to a commercial policy. Equine operations require a dedicated market. Remote sites face EMS response times measured in tens of minutes to hours, making wilderness first aid certification, satellite communication, and written emergency action plans core underwriting factors. And roughly a third of U.S. states have no regulatory framework at all for ziplines and ropes courses, leaving operators to lean on ACCT, PRCA, and ASTM F24 standards — and on their insurance partner.

An aerial view of a blue raft on a clear green river

COVERAGE FOR THIS CLASS

What We Write for Natural & Adventure Attractions

Guest & Public Liability

Commercial General Liability

For natural and adventure attractions, this coverage provides the foundation liability policy for every attraction, written on forms shaped to ride operation, queue-line incidents, special events, and high guest density rather than generic commercial GL.

Umbrella / Excess Liability

For natural and adventure attractions, this coverage provides the line that determines whether a catastrophic claim ends the business; towers are built from the excess down to match the severity this industry actually faces.

Participant Legal Liability

For natural and adventure attractions, this coverage provides coverage for injuries sustained during the activity itself, the exposure standard premises CGL does not reach.

Ride & Attraction Liability

For natural and adventure attractions, this coverage provides purpose-built coverage for mechanical and non-mechanical rides, underwritten against ASTM F24 standards, engineering tolerances, and state inspection regimes.

Aquatic & Water Park Liability

For natural and adventure attractions, this coverage provides coverage addressing drowning and near-drowning claims, lifeguard staffing and certification standards, and CDC Model Aquatic Health Code compliance.

Sexual Abuse & Molestation (SAM)

For natural and adventure attractions, this coverage provides a separate limit with its own aggregate so a SAM claim does not erode the general liability limit, essential for any venue serving minors.

Workforce & People

Workers' Compensation

For natural and adventure attractions, this coverage provides built for the seasonal, J-1, and full-time staffing mix and the elevated class codes attractions carry, coordinated with return-to-work programs.

Accident Medical Coverage

For natural and adventure attractions, this coverage provides first-party medical coverage for participant and guest injuries that resolves smaller claims outside the liability program.

Employee Benefits

For natural and adventure attractions, this service provides full-spectrum benefits including group health, dental, vision, life, and pharmacy, coordinated alongside P&C placement.

Payroll & HR Support

For natural and adventure attractions, this service provides outsourced payroll, HR administration, and compliance support for operators without an in-house HR function.

Background Screening

For natural and adventure attractions, this service provides compliant screening for high-volume seasonal hiring, including the more rigorous screening carriers require for staff working with children or animals.

Property, Equipment & Continuity

Aviation Liability

For natural and adventure attractions, this coverage provides for helicopter, balloon, or small-aircraft tour operations, a separate specialty market governed by FAA regulations.

Equipment Breakdown

For natural and adventure attractions, this coverage covers ride drive systems, pumps, filtration, life-support infrastructure and similar mechanical assets essential to operations.

Business Interruption

For natural and adventure attractions, this coverage protects revenue when a ride goes down, weather closes the park, or an incident triggers an operational pause, built around this industry's seasonal revenue concentration.

Event Cancellation & Weather Contingency

For natural and adventure attractions, this coverage protects revenue and sunk costs when severe weather or public-health events force a closure or cancel a signature event.

Inland Marine / Equipment Floater

For natural and adventure attractions, this coverage covers safety-critical equipment and products in transit, written against documented inspection and replacement cycles.

Risk Management & Member Services

Captive Insurance & Alternative Risk Transfer

For natural and adventure attractions, this coverage provides for qualifying, well-run operators: access to captive and alternative risk transfer structures that let a member retain underwriting profit.

Contractual Risk Transfer Advisory

For natural and adventure attractions, this coverage provides structuring and reviewing certificates of insurance, additional insured endorsements, and indemnification wording so risk sits with the right party.

Waiver & Release Consulting

For natural and adventure attractions, this coverage provides guidance on drafting, administering, and retaining participant waivers that hold up jurisdiction by jurisdiction.

Risk Management & Loss Control

For natural and adventure attractions, this service provides year-round risk management delivered through Higginbotham Day Two Services (r), including safety review, compliance, and incident response.

Claims Advocacy & Crisis Readiness

For natural and adventure attractions, this service provides 365-day claims advocacy plus pre-loss readiness, including written incident-response plans and pre-arranged crisis communications support.

Safety Library

For natural and adventure attractions, this service provides on-demand access to an attractions-focused safety library, co-developed with IAAPA Safety Institute standards.

Coverage Adequacy & Contract Audit

For natural and adventure attractions, this service provides a structured review comparing carried limits against the contractual insurance requirements imposed by customers, landlords, and municipalities.

Simplified Onboarding

For natural and adventure attractions, this service provides a single digital intake that replaces duplicate-application paperwork across the full coverage portfolio.

Dedicated Service Team

For natural and adventure attractions, this service provides direct access to a dedicated specialty service team, the same people who underwrite, service, and advocate for the account.

Exclusive Member Discounts

For natural and adventure attractions, this service provides member-only pricing and program incentives across covered lines and program-related services.

OUR INSURANCE SOLUTIONS

Insurance Designed for the Global Attractions Industry

The coverage available through IAAPA Insurance Solutions is built around how attractions actually operate — helping members manage catastrophic exposure, protect their guests and staff, and hold coverage that reflects the way the business really runs.

BUILT FOR THE INDUSTRY

Coverage forms, underwriting, and market access built for rides, water, animals, collections, and adventure — not generic commercial policies with riders attached.

ENDORSED BY THE INDUSTRY

The insurance program your association built, aligned with IAAPA Safety Institute standards and available to members worldwide.

BACKED BY HIGGINBOTHAM

Delivered through the 18th-largest broker in the United States, with 140+ offices and the specialty market relationships this industry requires.

FAQ

Frequently Asked Questions

What is IAAPA Insurance Solutions?

Who is it for?

Can you write classes other markets have declined?

Do I have to move all my insurance to the program?

Will my rates be lower?

Is this just one type of coverage?

What types of insurance are available?

Why go through the program instead of buying coverage on my own?

How does the program handle a serious incident?

Do you help with risk management and safety, or just placement?

Are there benefits beyond insurance coverage?

How does IAAPA benefit from this program?

I’m a supplier, not an operator. Is this for me?

How do I get started?

Still have questions? Whether it’s about coverage, market access, or how the program works for your specific operation, our team is ready to help.

Colorful ferris wheel illuminated at night reflected in water.

Bring Us the Account Another Broker Turned Down

Hard-to-place is where this program does its best work.